Employer Branding Photography: Showcasing Your Company’s True Identity
In modern corporate communication, it is more important than ever to present yourself as an attractive employer. One of the most effective methods to achieve this is employer branding photography. But why is this type of corporate photography so crucial, and how can a professional corporate photographer support you? In this article, you’ll learn everything you need to know about this topic.
Why is Employer Branding Photography So Important?
The working world has changed dramatically in recent years. Qualified professionals have more choices than ever and increasingly value company culture. With professional images, you can visually represent this culture and specifically attract potential applicants.
1. Strengthening the Employer Brand
Your employer brand is your company’s flagship. By showcasing authentic images of your employees in their daily work environment, you give applicants a realistic insight into your company. A professional corporate photographer can help capture the right moments and positively portray your brand.
2. Increased Visibility on Social Media
Social networks are one of the most important platforms for modern recruiting. Strong visual branding through high-quality images ensures more attention and engagement. Employer branding photography helps present your company authentically on platforms like LinkedIn, Instagram, and Facebook.
3. Trust and Authenticity
People want to know who they will be working with. Stock photos often appear generic and impersonal. Custom images of your real teams, on the other hand, build trust and authenticity. This is especially important when attracting new talent.
4. Consistency in Corporate Communication
Whether on your website, in job advertisements, or on social media – a consistent visual language strengthens recognition and professionalism. Corporate photography focused on employer branding ensures a cohesive overall image.
What Makes a Great Employer Branding Photographer?
Not every photographer is automatically suitable for employer branding. Here are some qualities to look for:
1. Experience in Corporate Photography
An experienced corporate photographer knows exactly what is important when showcasing a company. They can authentically capture the work atmosphere and know how to portray employees naturally and appealingly.
2. Understanding of Employer Branding
A professional in employer branding photography understands the importance of brand values and corporate identity. This results in images that not only look good but are also strategically well thought out.
3. Communication Skills
A great photographer can guide people and create a relaxed atmosphere where natural and expressive images emerge. This is especially important for employees who are not used to being in front of the camera.
4. Creativity and Attention to Detail
A trained eye for light, colors, and composition ensures that the images not only appear professional but also evoke emotion.
How an Employer Branding Photoshoot with Me Works
A professional photoshoot for employer branding follows a structured process that I tailor individually to your company. Here is an overview of how I proceed:
1. Initial Consultation and Concept Development
Before the camera is used, I want to get to know your company and your values in detail. In a joint discussion, we define the visual style, motifs, and areas of application for the photos. My goal is to ensure that the images perfectly represent your brand.
2. Preparing the Location
Before the shoot, we meet for a location check on site, in your office or at the production facility. We define exactly which locations are suitable for the photos. I will help you to create the ideal environment for the shoot. Whether in the office or in production – small adjustments are often enough to create a pleasant, photogenic atmosphere.
3. The Photoshoot
On the day of the shoot, I and my team make sure that everyone involved feels comfortable. I guide the employees professionally and take my time to capture authentic and likeable moments. I always have a mobile montor with me so that everyone involved can take a look at the photos. That provides security. My aim is to create images that look natural and reflect the identity of your company.
4. Post Production
After the shoot, I will select the best pictures and provide you with an online gallery of the image selection so that you and your team can choose your favourites. I will then professionally edit your selection of images. This includes skin and outfit retouching, but can also include the removal of distracting elements. I optimise colours, contrasts and details without distorting the authenticity. This results in high-quality images that perfectly match your branding.
5. Delivery and Usage
I provide you with the finished images in various formats. You can use them in multiple ways in your corporate communication, whether on your website, in job postings, or on social media.
Conclusion: Employer Branding Photography as a Success Factor
High-quality employer branding photography is now an essential tool for positioning yourself as an attractive employer. Through professional corporate photography, you can strengthen your employer brand, build trust, and attract the best talent to your company. With an experienced corporate photographer by your side, you can create authentic and engaging images that optimally represent your company. Feel free to contact me and book your free and non-binding consultation.
Business Portraits: Why Authentic Portraits Are Essential In Today’s World
Professional business portraits make all the difference. In today’s digital world, first impressions matter more than ever. Your website, LinkedIn profile, or company presentation are often the first touchpoints for potential clients, partners, or employers.
Business Portraits – Your Opportunity to Shine
A high-quality business photo showcases not only your appearance but also your personality and professionalism. With the right business photos, you can build trust and convey competence. People trust people, and an authentic business portrait is the perfect way to foster that connection.
Why Authenticity in Business Portraits Matters
Do you want to be perceived as trustworthy? An honest, professional portrait gives your audience the feeling that they already know you. It creates a sense of closeness and trust – something a generic or impersonal photo could never achieve. With authentic portraits, you present yourself as you truly are: professional, approachable, and confident.
The Key to a Strong Business Presence
Whether you’re a solo entrepreneur or part of a larger organization, the quality of your business portraits greatly influences how you’re perceived. Professional business photos set you apart from the competition, highlight your unique character, and make you memorable.
Employee Portraits – An Underrated Asset for Companies
For companies, employees are the most important ambassadors of the brand. Professional and consistent employee portraits not only ensure a cohesive corporate image but also strengthen employees’ identification with the company. High-quality business portraits of your team, featured on your website or social media, show that your workforce is skilled, approachable, and committed.
Why Business Portraits Are Crucial Here
Employee photos convey professionalism and give your clients and partners a glimpse of the people behind your business. This builds trust and emphasizes the human element of your company. Investing in professional business photos for your team creates a positive impression that lasts.
Your Next Step: Authentic Business Portraits
Invest in high-quality business portraits to present yourself and your team in the best possible way. A professional business portrait is more than just a picture – it’s your visual business card in the digital age. Let experienced photographers capture you in the right light, and discover how authentic business photos can open doors for you!
Personal Branding Photography
Personal branding is becoming increasingly important: high-quality images convey trust. When potential customers, employers or partners see that you are investing in the presentation of your brand, they gain confidence in your professionalism. Every image tells a story, and I help you to visualise your own story. I create imagery that embodies your values, your personality and your mission.
Well thought-out personal branding means consistency. Your images should fit seamlessly in different contexts, be it on your website, in social media or in presentations. This creates recognition and strengthens your brand. The best business photos are authentic. They show you as you really are and convey your uniqueness.
How I work: The Business photo shoot
I offer different shooting packages for individuals in the studio for you to choose from. Would you like an outdoor location or pictures of yourself at your workplace? Do you need a PR photo of the company founders? Do you want team photos of all your employees or a group photo in the office? I would be happy to plan a customised shoot according to your wishes.
As a photographer, my job is to capture your uniqueness in pictures. We work together to create photos that are not only aesthetically pleasing, but also effectively convey your message. Personal branding images can make a big difference. They are the key to making you stand out from the crowd and building a distinctive brand.
Preparation is everything
Before a business shoot, we work together to determine which image style suits you and your needs. Advice on how best to prepare for the shoot and which outfits would be suitable is of course included. If required, a make-up artist can of course also be booked to take care of your perfect look. You can book a studio shoot or I come by at your companies place with my mobile studio. For bigger shootings a detailed production plan will be offered, so every involved employee knows exactly when to be ready for the portrait shoot.
With my many years of experience as a business photographer, I not only score points with great business photos, but also with structured organisation so that the entire production, from consultation to post-production of the image material, is a positive experience for you. Here you can find more examples of my business portraits. Let me advise you free of charge and find the right concept for you. I look forward to your call.
Corporate Shoot for JK
For the Berlin communications agency JK, I was comissioned to realise new business portraits and group photos of the management as well as employer branding photos with the employees for the website last year. The corporate shoot was realised in the agency’s newly designed office.
See all pics here.
Reportage Planstatt Senner
For an online report on the architecture competition portal Competionline, I visited the Berlin office Planstatt Senner of landscape architect Johann Senner. The office is located in an old factory floor in Berlin Kreuzberg and is home to an entire forest of plants.
You can find all pics here.
AEG – Ready for the next level
We interviewed the management and retailers at IFA 2024 to present AEG’s new kitchen line. Editing & sound design: Cerberus agency
More videos here.
Exhibition Kulturkiosk Neustrelitz June/July 2024
The Kulturkiosk Neustrelitz is giving me the opportunity to show my series ‘SO MANY WAYS – Vanlife Stories’ at the Mecklenburg Lake District in June and July. Come and visit!
Where
Kulturkiosk, Seestrasse 28, 17235 Neustrelitz
Opening hours
Vernissage – Saturday, 15.06.24 from 13h
16.06./22.06./23.06./27.07./28.07.2024
Saturdays 14.00h to 18.00h
Sundays 13.00h to 17.00h | every Sunday 14h – Artist Talk
Fête de La Music Special – Friday, the 21.06.2024
Music & Drinks 15.00h – 22.00h
Stern Online presents ‘So Many Ways
Stern online presents my work ‘So Many Ways – Vanlife Stories’ including 10 portraits in May 2024.
Click here for the online article!
National Geographic – Skyseed
My portrait of Skyseed co-founder Ole Seidenberg was published in the March 2024 issue of National Geographic Germany. The Berlin start-up Skyseed uses drones to reforest forests. It’s a race against time that Skyseed wants to tackle with a large fleet of drones: “We can only make a relevant contribution if the whole thing is realised on such a large scale that we can also keep pace with climate change,” says Ole Seidenberg, co-founder of Skyseed. Skyseed therefore wants to be able to reforest up to 100,000 hectares per year in ten years’ time.











How To Travel Lightly – My travel photography equipment
Every year, I consciously take longer breaks from travelling. Such trips are not just a relaxing holiday for me. Apart from the normal photo jobs I’m booked for in Berlin, I work on freelance projects. I’m looking for stories. In the summer months, I’m travelling with my camper. In the winter months, however, I sometimes spend several months travelling outside Europe without the comfort of being able to simply load all my things into my van. It is essential for me to keep my camera equipment as compact and handy as possible. This is in stark contrast to the pile of stuff that can fill an entire van when I’m booked for a big shoot.
Over the last two years, I have completely swapped my old clunky SLR cameras with their very heavy lenses for the Nikon Z series. When travelling, however, I only take the Z6II with my travel zoom, the Z24-70 mm/4, and my Z85 mm/1.8 for portraits. In addition to photography, moving images are also becoming increasingly important to me. Last year I photographed and filmed my multimedia project ‘SO MANY WAYS – VANLIFE STORIES‘ in Portugal and Tenerife with a rucksack full of equipment. Here are a few thoughts on what I consider to be the most important aspects of my travel set-up.
A small pack size and light weight are particularly important to me, as the first hurdle has to be overcome at the airport. On long-haul flights, the maximum weight of checked baggage is usually 25 kg, plus hand luggage weighing approx. 8 kg. In addition to the photographic equipment, there also has to be room for my personal items, which I need for two to three months. A suitcase full of equipment is therefore not an option. My camera and lenses always travel in my hand luggage, although the less expensive items, such as tripods or flashes, do end up in my checked baggage.
I don’t use a photo backpack, but have bought a bag insert that fits exactly into my private rucksack, in which my camera and lenses are safely stored. You can’t tell from the outside what the rucksack contains. I like this inconspicuousness. If necessary, I simply remove the insert and take the rucksack to the beach. A lightweight setup also has its advantages when I’m working alone. I don’t want to restrict myself with heavy, unwieldy equipment. I can carry everything I need for my freelance projects on me, hike with it, or even ride it on a scooter.
A carbon fiber travel tripod, weighing just 1 kg, also belongs in my luggage. Admittedly, the tripod is not as stable as my large Gitzo carbon tripod, which I use for jobs in Berlin, but it fulfills its purpose for both photo and video recordings.
For my last big project, in addition to the photos, video recordings were an important part and that includes good original sound. I didn’t want to rely on the camera’s integrated microphone, so I bought two different Rode microphones. For interview settings, I use the Rode Wireless Go with a wireless transmitter and receiver, plus a small lavalier microphone that I can attach to the transmitter. This can be attached to the interviewee more inconspicuously than attaching the transmitter directly to the collar. For editing scenes or spontaneous conversations, I have a Rode Videomic Go mounted directly on the camera on the hot shoe.
Depending on which country I’m travelling to and what I’m planning, I also pack my DJI Mavic Air 2. I still find drone shots exciting, especially for landscape shots and videos or for a change of perspective during a reportage.
For the rare occasions when I need more light for my reportage, I have a Nikon SB900, a small foldable umbrella and a lightweight light stand that fits perfectly in my travel bag.
My travel photography equipment makes all the difference for me. In the past, I didn’t even take heavy cameras with me because they restricted my activities. Now I can relax and concentrate on my project and creative work, remaining flexible without compromising on the quality of the shots.
You can find more pictures and reports from my travels over the past few years here.
My travel photography equipment makes all the difference for me. In the past, I didn’t even take heavy cameras with me because they restricted my activities. Now I can relax and concentrate on my project and creative work, remaining flexible without compromising on the quality of the shots.
You can find more pictures and reports from my travels over the past few years here.

My perfect photo equipment for travelling – I use it to take photos and film on my trips!